Monday, January 11, 2010
Agenda Tradeshow
The Agenda Tradeshow ,started by Aaron Levant as a response to the lack of representation for independent brands, took off earlier this week.The Tradeshow is set like a comic convention, and it gives the opportunity for distributors to peep upcoming seasonal collections from brands in order to plan stock orders. Over a hundred brands came to display some sort of project or collaboration; this included Huf, 10 Deep, Crooks And Castles,Fresh Jive, and Obey, demonstrating exactly why the Agenda Tradeshow is so effective and what precisely it's reputation was built upon. It doesn't matter to connect with the largest brand, but the right brand.The brand with those loyal followers following. LA's original Fresh Jive, in particular, was the topic of conversation among distributors. Many exciting projects were revealed, Including a sophisticated,unexpected, suede hightop shoe line to be released by Kr3w.
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